Why this collection was named "Le Bonheur"

Simon Porte Jacquemus is accustomed to giving his collections evocative, almost programmatic titles: "La Riviera," "Le Souk," "Le Splash," "L'Amour," "Les Sculptures." Each of these titles establishes a universe, a sensation, an imaginary world. "Le Bonheur" joins this tradition, but with a philosophical scope that sets it apart.

Choosing "Le Bonheur" as a title is making a statement. It is not a place, it is not a material, it is not an object. It is a state. A state that the Jacquemus house now explicitly associates with Corsica, the Mediterranean, and the light of L'Île-Rousse in June. It is a promise made to guests, to those watching the livestream, and to customers who will discover the collection in boutiques starting in late 2026.

The title echoes the philosophy that has permeated all of Simon Porte Jacquemus's work since his beginnings: a fashion that seeks less to impress and more to be obvious, less to perform and more to be precise, less for ostentatious luxury and more for quiet joy. Corsica—a land of sun, sea, stone, and maquis—becomes the natural backdrop for this quest.

When and where the "Le Bonheur" collection will be presented

The runway show is scheduled for Monday, June 29, 2026, at 10 a.m. This is a unique time for a fashion show: most major houses prefer the late afternoon or evening. By scheduling it for 10 a.m., Jacquemus captures the direct, sharp light of the Mediterranean sun in the morning, which reveals the pink stones of the Lighthouse and the transparency of the sea.

The venue is the Phare de la Pietra, a monument built in 1857 on a rocky islet connected to L'Île-Rousse by a causeway. To learn everything about this iconic site, read our full article The Phare de la Pietra in L'Île-Rousse: everything to know about the monument chosen by Jacquemus.

Approximately 100 guests will physically attend the show: international fashion press, brand ambassadors, celebrities, and institutional partners. The format remains intimate, true to the signature of Jacquemus shows. The runway show will be broadcast in its entirety via livestream on the house's official accounts.

Why Jacquemus chose Corsica for Le Bonheur

The choice of Corsica for this collection did not come from nowhere. It follows a trajectory for the house that has already visited the lavender fields of Valensole, the salt marshes of the Camargue, and the gardens of the Palace of Versailles. Each time, the location becomes a character in the show. Each time, the location gives meaning to the collection.

For "Le Bonheur," Corsica checks several boxes:

• Strong symbolic weight: in the collective imagination, the island embodies a state of Mediterranean fulfillment, between preserved nature and a unique culture
• Exceptional light: the June light on the Corsican west coast is among the most beautiful in Europe, comparable to that of Sicily or Greece
• Immediately photogenic heritage: the Phare de la Pietra, perched on its rocky islet facing the sea, offers a graphic, cinematic setting
• Recognizable cultural identity: the Moor's Head, the maquis, the marina, the bandana—all symbols that belong to the island's visual memory
• Consistency with the house's Provençal DNA: Jacquemus was born in Provence, and Corsica naturally extends his Mediterranean territory of inspiration

To better understand the Balagne region and the Corsican west coast that are hosting this historic moment, consult our complete guide to the Balagne at the dawn of the Jacquemus show.

The official words of Simon Porte Jacquemus

Simon Porte Jacquemus has spoken about the meaning he gives to this show. His statements, collected by Corse Matin, outline a clear intention:

"I am very honored and proud to present this show at the Phare de la Pietra in L'Île-Rousse, a place of exceptional beauty and history. I am also happy to get involved alongside the City of L'Île-Rousse to contribute to the restoration and preservation of this unique heritage. Bringing these places to life and participating in their transmission is a mission that is particularly close to my heart."

— Simon Porte Jacquemus

This statement is revealing. It marks the difference between a brand that just wants to "use" a location for its decor, and a house that makes long-term commitments to the territory it invests in. This is exactly the stance many expected from Jacquemus: heritage patronage, not just a fashion marketing operation.

Jacquemus's patronage for the heritage of L'Île-Rousse

One of the most remarkable elements of this event, which goes far beyond the purely fashion dimension, is the patronage commitment of the Jacquemus house in favor of the heritage of L'Île-Rousse. According to official statements reported by Corse Matin, the house will participate in the restoration of an important element of the municipal heritage.

The municipality of L'Île-Rousse has not hidden its enthusiasm:

"We are particularly sensitive to the desire of the Jacquemus house to make its visit to L'Île-Rousse a lasting one. Its commitment will take the form of patronage in favor of the restoration of an important element of the municipal heritage. It is proof that this event will leave a positive and lasting trace well beyond the show itself."

— Mairie de L'Île-Rousse

The project was prepared in conjunction with the Conservatoire du littoral, the EPCI of Corsica, and the municipality, demonstrating solid institutional coordination. This patron's stance distinguishes Jacquemus from other houses that would be content with a mere PR stunt.

The casting of Corsican models for Le Bonheur

Another remarkable element of the show: a casting call for local Corsican models was officially launched by the Jacquemus house. The official casting platform is accessible at casting.jacquemus.com.

Simon Porte Jacquemus clarified the intention:

"We are organizing a casting in Corsica to have local models walk the show. We are committed to respecting local culture and supporting local talent."

— Simon Porte Jacquemus

This choice marks a break with the usual practices of the fashion industry, which generally parachutes its castings in from Paris, Milan, or New York. By recruiting Corsican faces, Jacquemus enshrines a grammar of authenticity that aligns with the general project of the "Le Bonheur" collection: that of an embodied, grounded, and real Mediterranean state.

For aspiring models, the registration conditions, criteria, and schedule are specified directly on the official platform.

What to expect from the "Le Bonheur" collection

The details of the collection remain confidential until the day of, as is customary at Jacquemus. But by cross-referencing the chosen title, the location, the June morning light, and the house's DNA, we can outline several hypotheses on what "Le Bonheur" might be.

A refined Mediterranean palette

Off-white, natural ecru, sand, deep navy blue, terracotta tile, maquis khaki. A restricted, legible, identifiable palette that is Corsican without falling into folklore caricature.

Fluid and ample cuts

Long dresses that float in the wind, oversized shirts, wide linen or cotton trousers, relaxed tailoring. A silhouette that follows movement rather than constraining it, reflecting the Mediterranean climate.

References to the vernacular island wardrobe

We can expect nods to the striped sailor shirt, the Corsican bandana, the fisherman's wardrobe (pea coats, ecru linen shirts, tied scarves), and the uniforms of the maquis shepherds (wool, capes, leather belts). Jacquemus excels at the work of contemporary reinterpretation of popular codes.

Iconographic accessories

Stylized Moor's Head, marine motifs, raffia or natural leather bags, straw hats, espadrilles. Jacquemus accessories are often the pieces that create buzz, and "Le Bonheur" should generate several of them.

A scenography that dialogues with the Lighthouse

The Jacquemus house excels at integrating the location into the show. With the Phare de la Pietra in the background, one can imagine a runway running along the causeway, a finale at the foot of the lighthouse, or a staging that plays with the ebb and flow of the waves. The official photographer for the show is David Luraschi, whose perspective will provide the final form to the images that will circle the globe.

The place of Le Bonheur in the Jacquemus trajectory

"Le Bonheur" is part of a succession of event-collections that have become the signature of the house. Here is a reminder of the major recent moments:

This trajectory draws a sentimental Mediterranean map where each collection adds a layer to the Jacquemus imaginary. Corsica is the piece that was missing. With "Le Bonheur," it enters the pantheon of contemporary fashion territories.

The Corsican textile landscape that precedes Le Bonheur

The "Le Bonheur" show will bring Corsican textile identity back into the light. But this identity is not being invented by this show: it is being revealed. Long before the great international fashion world turned its eyes to the island, contemporary Corsican brands were already building this wardrobe with real territorial roots and a requirement for French manufacturing.

At TAFANELLI, we have been working for several years to honor this heritage. Our signature pieces are made in France, designed in Corsica, and charged with iconography that belongs to the island's collective memory. The happiness Simon Porte Jacquemus speaks of, we have been weaving into the cotton of our t-shirts, the canvas of our jackets, and the embroidered cotton of our caps, long before it was named.

Our pieces that best embody this happy Mediterranean spirit:

• The Calvi Diver, a tribute to the bay's sea urchin fishermen
• The Roccapina, an oilcloth jacket inspired by the stone lion of the wild South
• The Sirene Club, a complete line that celebrates the bathers of the Tyrrhenian Sea
• Sea Urchin Fishing, a t-shirt that plays on a living Cap Corse tradition
• The Sportmer, a t-shirt that extends the Mediterranean seaside spirit

To understand the Corsican textile grammar in depth, read our articles Corsican fashion: 5 codes that make an authentic brand and discover our entire collection at tafanelli.fr.

Frequently Asked Questions

What is the presentation date of the Jacquemus "Le Bonheur" collection?

The "Le Bonheur" collection will be presented on Monday, June 29, 2026, at 10 a.m., at the Phare de la Pietra in L'Île-Rousse, Corsica.

Why did Simon Porte Jacquemus call this collection "Le Bonheur"?

The title "Le Bonheur" evokes a state of Mediterranean fulfillment that the Jacquemus house now associates with Corsica, its June light, its heritage, and its cultural identity. The name joins the Jacquemus tradition of programmatic titles that establish a universe (La Riviera, L'Amour, Le Chouchou).

Where can you watch the "Le Bonheur" show live?

The show will be broadcast via livestream on the official Jacquemus channels: Instagram @jacquemus, jacquemus.com, YouTube, and TikTok. The exact time of the livestream will be announced a few days before the event.

How many people will be present at the show?

Approximately 100 guests will physically attend the show, by invitation only. They include international fashion press, department store buyers, brand ambassadors, celebrities, and institutional partners.

How to apply for the Jacquemus Corsican model casting?

The official casting is accessible at casting.jacquemus.com. The criteria, registration process, and schedule are specified directly on the platform.

When will the "Le Bonheur" collection be available in stores?

As with previous Jacquemus collections, "Le Bonheur" will be available in stores and online a few months after the show, typically between late 2026 and early 2027 depending on the pieces and retailers.

What impact will this collection have on Corsican fashion?

Beyond the immediate visibility it brings to the island, "Le Bonheur" will likely shed new light on contemporary Corsican brands that were already building an authentic island wardrobe before this fashion show, such as TAFANELLI. It is an opportunity for the general public to discover a Corsican fashion scene that exists and deserves their attention.

Le Bonheur is already what we are weaving in Corsica

Simon Porte Jacquemus will give an international face to a state of mind that Corsicans have known all along. "Le Bonheur," as it will be staged on June 29, 2026, at the Phare de la Pietra, is what we tell at TAFANELLI in every piece we design, from long before the great Parisian fashion houses took an interest in it.

To discover the Corsican Mediterranean wardrobe that extends this vision in everyday life, browse our complete collection, our t-shirts, our caps, and our jackets.

A PRESTU,
TAFA

Sources: Corse Matin (article by Eric Cullieret, June 17, 2026), official statements from the Jacquemus fashion house and the L'Île-Rousse town hall.